News

The coronavirus crisis is a first in our lifetime, but there are lessons to be learned from past emergencies, including the 2008 financial crisis.

The post What Can the 2008 Financial Crisis Teach Auto Dealerships About the Coronavirus Crisis? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

As the coronavirus sweeps the globe, people are facing unprecedented amounts of stress and uncertainty, and everyone is looking for a COVID-19 update.

The post COVID-19 Update: A Letter to Our Clients During These Difficult Times appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

It’s important that auto dealerships focus on the real driving force behind the auto industry: Baby Boomers. But, how do you go about marketing to Boomers?

The post The Generation Gap in Car Dealership Customer Retention Part 2: Marketing To Boomers appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

To a millennial generation focused on saving money, owning a car has traditionally meant extra expense. So how should you go about marketing to millennials?

The post The Generation Gap in Car Dealership Customer Retention Part 1: Marketing To Millennials appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

How utilizing marketing and customer outreach can help you boost your customer retention plan and minimize customer churn.

The post Is Your Current Customer Retention Plan Paying for Itself? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

It costs a lot more to find new customers than it does to keep the ones you already have. Is your auto dealership accurately measuring customer retention?

The post New Year, New Decade: Are You Accurately Measuring Customer Retention? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

Honda Shares Next-Gen EV Details; GM to Slash EV Costs By $6,000; Tesla to Build “Baby” Model Y in Germany

“EVs are proving for us to be a growth market,” GM President Mark Reuss says, noting 60% of buyers are new to GM.

Top management reshuffle aiming to make team more agile in a rapidly changing automotive industry environment.

Shares of hydrogen-powered truck-maker Nikola rise as the company meets its third-quarter production targets and the reality of a future where diesel gives way to hydrogen and electric-powered trucks sinks in for transit companies.

A Cox Automotive study shows that costs are at an all-time high. Fixed Operations directors work to ease the crunch.

Toyota is winning back enthusiasts with a 3-cyl. beast of an engine.

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