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2020 came to a close with new-light vehicle sales of 14.46 million units, down 14.7% compared to 2019.

The year came to close with new light-vehicle sales of 14.46 million units, down 14.7% from 2019 and the lowest full-year sales total since 2012.

For 2020, we expect that new light-vehicle sales will total 14.2 million units. There may be some regional ups and downs in sales as the country deals with spikes in COVID-19 cases throughout the winter months.

We want to work with our OEM partners to ensure that the customer satisfaction that is at record levels stays that way.

Share how you have adapted as a woman inside your dealership and why the auto retail industry is still a great career path.

The new light-vehicle sales volume in October equated to a SAAR of 16.2 million units, the second straight month with a SAAR above 16 million units.

The coronavirus crisis is a first in our lifetime, but there are lessons to be learned from past emergencies, including the 2008 financial crisis.

The post What Can the 2008 Financial Crisis Teach Auto Dealerships About the Coronavirus Crisis? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

As the coronavirus sweeps the globe, people are facing unprecedented amounts of stress and uncertainty, and everyone is looking for a COVID-19 update.

The post COVID-19 Update: A Letter to Our Clients During These Difficult Times appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

It’s important that auto dealerships focus on the real driving force behind the auto industry: Baby Boomers. But, how do you go about marketing to Boomers?

The post The Generation Gap in Car Dealership Customer Retention Part 2: Marketing To Boomers appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

To a millennial generation focused on saving money, owning a car has traditionally meant extra expense. So how should you go about marketing to millennials?

The post The Generation Gap in Car Dealership Customer Retention Part 1: Marketing To Millennials appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

How utilizing marketing and customer outreach can help you boost your customer retention plan and minimize customer churn.

The post Is Your Current Customer Retention Plan Paying for Itself? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

It costs a lot more to find new customers than it does to keep the ones you already have. Is your auto dealership accurately measuring customer retention?

The post New Year, New Decade: Are You Accurately Measuring Customer Retention? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

CEO Carlos Tavares says Stellantis is not planning to cut jobs, close factories or eliminate any of the brands it is inheriting from FCA or PSA.

Vinnie Mehta, Director General of ACMA, the Automotive Component Manufacturers Association of India, talks with GlobalAutoIndustry.com about the Indian automotive supply base and competition from China.

Cruise Sending AVs to Japan for Honda; New RWD Taycan Much Cheaper; Mercedes Reveals New EQA EV

Automakers are in the planning stages for Vehicle Valets. These systems will keep drivers and passengers safe, informed, entertained and productive.

This video was part of the virtual ceremony in August celebrating the 2020 winners. On Thursday, we will post Kia's video acceptance speech. This spring, we will begin evaluating nominees for 2021 Wards 10 Best Interiors.

The supplier expects the computing power required per car will increase by a factor of 50 between 2015 and 2030.

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