News

The coronavirus crisis is a first in our lifetime, but there are lessons to be learned from past emergencies, including the 2008 financial crisis.

The post What Can the 2008 Financial Crisis Teach Auto Dealerships About the Coronavirus Crisis? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

As the coronavirus sweeps the globe, people are facing unprecedented amounts of stress and uncertainty, and everyone is looking for a COVID-19 update.

The post COVID-19 Update: A Letter to Our Clients During These Difficult Times appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

It’s important that auto dealerships focus on the real driving force behind the auto industry: Baby Boomers. But, how do you go about marketing to Boomers?

The post The Generation Gap in Car Dealership Customer Retention Part 2: Marketing To Boomers appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

To a millennial generation focused on saving money, owning a car has traditionally meant extra expense. So how should you go about marketing to millennials?

The post The Generation Gap in Car Dealership Customer Retention Part 1: Marketing To Millennials appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

How utilizing marketing and customer outreach can help you boost your customer retention plan and minimize customer churn.

The post Is Your Current Customer Retention Plan Paying for Itself? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

It costs a lot more to find new customers than it does to keep the ones you already have. Is your auto dealership accurately measuring customer retention?

The post New Year, New Decade: Are You Accurately Measuring Customer Retention? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

Ford likely to kill Lightning; Trump Tariffs

President Trump signed executive orders to “evaluate” tariffs on China, Mexico and Canada. The then President-elect said in November he would impose tariffs of 25% on the three countries on day one of his presidency.

WardsAuto is conducting a survey designed to capture feedback that will help us improve our website to better meet reader needs.

Government officials in both the EU and U.K. will consult with auto industry stakeholders to help them weather the consumer and competition challenges they face with the transition to BEV mobility.

Mike Stanton speaks out about EVs, the upcoming NADA show and more.

Elon Musk raised $250 million for Trump’s campaign. But the billionaire owner of SpaceX and automaker Tesla faces a tough challenge balancing the president-elect’s disdain for battery-electric vehicles and Tesla’s need for continued government support of BEVs.

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