It’s a statistic that gets repeated frequently because it’s important and it’s true: it can cost five times as much to acquire a new customer as it does to simply retain a current one. If this is the case, then automotive customer retention can save dealerships a great deal of money — not to mention the time not spent on chasing new customers. Providing excellent customer service is one way to keep customers coming back through your doors. Another way? Getting smart with your inbound marketing strategy to minimize customer churn.