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Share how you have adapted as a woman inside your dealership and why the auto retail industry is still a great career path.

The new light-vehicle sales volume in October equated to a SAAR of 16.2 million units, the second straight month with a SAAR above 16 million units.

On October 20, the National Automobile Dealers Association (NADA) made several leadership announcements for 2021.

The NADA Foundation’s Emergency Relief Fund was established in 1992 to provide aid to auto and truck dealership employees impacted by natural disasters.

“Given the better than expected recovery in the new light-vehicle market, we estimate 2020 new light-vehicle sales to be higher, reaching 14.1 million units,” added Manzi.

New light-vehicle sales increased for the fifth straight month in September.

The coronavirus crisis is a first in our lifetime, but there are lessons to be learned from past emergencies, including the 2008 financial crisis.

The post What Can the 2008 Financial Crisis Teach Auto Dealerships About the Coronavirus Crisis? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

As the coronavirus sweeps the globe, people are facing unprecedented amounts of stress and uncertainty, and everyone is looking for a COVID-19 update.

The post COVID-19 Update: A Letter to Our Clients During These Difficult Times appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

It’s important that auto dealerships focus on the real driving force behind the auto industry: Baby Boomers. But, how do you go about marketing to Boomers?

The post The Generation Gap in Car Dealership Customer Retention Part 2: Marketing To Boomers appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

To a millennial generation focused on saving money, owning a car has traditionally meant extra expense. So how should you go about marketing to millennials?

The post The Generation Gap in Car Dealership Customer Retention Part 1: Marketing To Millennials appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

How utilizing marketing and customer outreach can help you boost your customer retention plan and minimize customer churn.

The post Is Your Current Customer Retention Plan Paying for Itself? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

It costs a lot more to find new customers than it does to keep the ones you already have. Is your auto dealership accurately measuring customer retention?

The post New Year, New Decade: Are You Accurately Measuring Customer Retention? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

Beyond its good looks are the ’21 Elantra’s surprisingly satisfying dynamics, hoot-to-drive N Line, 50-mpg efficiency from the smooth-driving hybrid and numerous standard features, such as wireless Apple CarPlay and Android Auto.

France’s seven best EV startups for 2020 have been on a virtual tour of Silicon Valley and Detroit pitching their ideas for an electrified future.

Eric Manna, Parts Manager at Cherry Hill Mitsubishi, has been through it all when it comes to selling parts and accessories online. When his department first moved online, things were a complete mess. For one, they were using multiple different vend

One sure-fire way to boost dealer revenue is to increase accessory sales. This quick guide reviews how to: Sell more accessories during the car buying process Increase accessory sales to post-purchase customers Leverage online marketplaces and d

Didi & BYD Unveil 1st Ride Hailing EV; Musk Claims Huge Range for Semi Truck; Tire Buying Tips

While Québec intends to ban internal-combustion light vehicles by 2035, British Columbia plans to do so by 2040, Ontario has no phaseout plan and other provinces may pass different bans in the future. The auto industry wants to avoid a regulatory smorgasbord.

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