It’s a statistic that gets repeated frequently because it’s important and it’s true: it can cost five times as much to acquire a new customer as it does to simply retain a current one. If this is the case, then automotive customer retention can save dealerships a great deal of money — not to mention the time not spent on chasing new customers. Providing excellent customer service is one way to keep customers coming back through your doors. Another way? Getting smart with your inbound marketing strategy to minimize customer churn.

Congratulations! Your dealership has made a sale to a new customer! With a handshake, papers signed, and introductions made to the service department (as part of your dealership’s customer-centric approach), they’re off to enjoy their new vehicle.

Guess what? Your dealership marketing journey with that new customer has just begun.

One of the biggest challenges faced by business owners is figuring out what customers want. Over the past several years, customers in the automotive world have spoken loud and clear: when it comes to their vehicles, they’re tired of the traditional dealership experience. Instead, they want one that’s quick, convenient, easy, and straightforward. We know this through the rise in digital car-buying disruptors such as Carvana, as well as dealerships struggling to retain customers in the face of competition from chain quick-lube and auto repair shops.

In this world of digital convenience, it’s easy to forget how important it is to integrate the human touch into every business interaction. This is especially important for car dealerships. One of the benefits of shopping at and doing business with an auto dealership rather than an online vehicle sales platform or a corporate quick-lube/repair chain is this human touch and making customers feel as though they’re part of your family. The best way to highlight this at your dealership is by demonstrating shared values.

Like it or not, the digital world has finally merged into nearly every aspect of our lives. If you own or manage an auto dealership, you’ve had to evolve and change the way you do business to accommodate customers who do their auto shopping online. Dealerships everywhere have had to step up their online marketing and social media game. Another way the car sales world is changing is the predominance of online auto dealer reviews.

Think of some of the world’s biggest brands that are known for the best customer service. Apple and Starbucks may immediately jump to mind for some people. Now think of why they’re the best. The reason customers return to these businesses, time and time again, is their focus on consistent customer service. The customer is greeted and warmly welcomed, their needs are addressed, and everything is laid out in a clear and easy-to-understand fashion.

The U.S. sales and marketing arm of the Korean brand is putting more of its eggs in the commercial-fleet basket.

The awards program still is focused on its original mission: recognizing engineering achievement. Now that electrified powertrains account for about 40% of the annual awards, the name is being changed.

The facelifted 7-Series reflects the shift brought to upmarket BMW models by a new brand strategy announced by Chairman Harald Kruger in 2017, with a greater emphasis on interior luxury and a move to a more formal design language.

Holiday deals apparently aren’t over as dealers continue to offer aggressive prices on compacts, three of them currently going for less than $200 a month, says

A concept video shows that when a vehicle is ordered by smartphone to charge, it will automatically cruise to a vacant wireless charging station. Once fully charged, the EV will relocate to a vacant parking space using an automated system.

To come are more vehicles with the N Line trim level, says Mike O’Brien, Hyundai Motor America’s vice president-product and digital planning.

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