News

The coronavirus crisis is a first in our lifetime, but there are lessons to be learned from past emergencies, including the 2008 financial crisis.

The post What Can the 2008 Financial Crisis Teach Auto Dealerships About the Coronavirus Crisis? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

As the coronavirus sweeps the globe, people are facing unprecedented amounts of stress and uncertainty, and everyone is looking for a COVID-19 update.

The post COVID-19 Update: A Letter to Our Clients During These Difficult Times appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

It’s important that auto dealerships focus on the real driving force behind the auto industry: Baby Boomers. But, how do you go about marketing to Boomers?

The post The Generation Gap in Car Dealership Customer Retention Part 2: Marketing To Boomers appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

To a millennial generation focused on saving money, owning a car has traditionally meant extra expense. So how should you go about marketing to millennials?

The post The Generation Gap in Car Dealership Customer Retention Part 1: Marketing To Millennials appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

How utilizing marketing and customer outreach can help you boost your customer retention plan and minimize customer churn.

The post Is Your Current Customer Retention Plan Paying for Itself? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

It costs a lot more to find new customers than it does to keep the ones you already have. Is your auto dealership accurately measuring customer retention?

The post New Year, New Decade: Are You Accurately Measuring Customer Retention? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

BYD’s EVs Outsell Tesla in China; Ford Back in F1 With Red Bull; Chinese OEM Building Cars in Russia

CEO Jim Farley, who has complained about Ford’s warranty costs and quality issues in the past, says quality lapses remain a major concern.

A new commercial for the Pilot TrailSport netted top TV ad impression counts, thanks in part to NFL and NBA games.

Mazda shifts to a rear-biased, longitudinal layout for its big, 3-row CX-90 CUV, launching with electrified options, including a PHEV version. We chat with Jeff Guyton, president and CEO of Mazda North American Operations, about where Mazda goes from here.

This is not a time for automakers to wait and see how things develop. It will be very difficult for those who arrive late to catch up. There is a finite universe of EV buyers right now, and whoever gets them first will leave everyone else struggling to find customers.

The increase in vehicle-loan amounts has slowed from prior quarters, reports TransUnion.

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