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“America’s auto dealers are putting people back to work,” said NADA Chairman Rhett Ricart in a recent video message to dealers, employees and customers.

Prior to joining NADA, Welch held several positions with the California New Car Dealers Association (CNCDA), the nation’s largest state auto dealer association.

“I think it was a great moment for every dealership in America that proved to be a pillar of their communities.”

People are now more reliant on personally owned vehicles and here’s the key fact: 20% of people in the United States who do not currently own a vehicle, are now considering purchasing one.

The April SAAR represents a drop of 47.6% compared to April 2019. Yet many industry watchers believe auto sales have bottomed out and are showing signs of recovery.

As auto dealers, we know disruption; it isn’t new and it will never stop. In fact, we’ve found a way to grow and thrive out of disruption, and the coronavirus pandemic will serve as yet another example of dealers adapting and overcoming our challenges.

The coronavirus crisis is a first in our lifetime, but there are lessons to be learned from past emergencies, including the 2008 financial crisis.

The post What Can the 2008 Financial Crisis Teach Auto Dealerships About the Coronavirus Crisis? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

As the coronavirus sweeps the globe, people are facing unprecedented amounts of stress and uncertainty, and everyone is looking for a COVID-19 update.

The post COVID-19 Update: A Letter to Our Clients During These Difficult Times appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

It’s important that auto dealerships focus on the real driving force behind the auto industry: Baby Boomers. But, how do you go about marketing to Boomers?

The post The Generation Gap in Car Dealership Customer Retention Part 2: Marketing To Boomers appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

To a millennial generation focused on saving money, owning a car has traditionally meant extra expense. So how should you go about marketing to millennials?

The post The Generation Gap in Car Dealership Customer Retention Part 1: Marketing To Millennials appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

How utilizing marketing and customer outreach can help you boost your customer retention plan and minimize customer churn.

The post Is Your Current Customer Retention Plan Paying for Itself? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

It costs a lot more to find new customers than it does to keep the ones you already have. Is your auto dealership accurately measuring customer retention?

The post New Year, New Decade: Are You Accurately Measuring Customer Retention? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

Nissan Could Cut 20,000 Jobs; Geely Wants Deeper Daimler Ties; Toyota Highlander Hybrid Impressions

“Low-volume configurations are a drag on sales performance and costs,” says J.D. Power’s Doug Betts.

The Alfa Romeo Museum in Milan is sharing parts of the automaker’s history, including a detailed e-book that looks back at the brand’s century-plus story and how the brand logo changed during World War II.

The tariff increase was proposed by Russia’s former economic development minister in response to U.S. restrictions on imports of Russian steel and aluminum imposed in mid-2018.

Supply and demand in the European used-car market could take three years to regain its balance, as happened during the 2012 fiscal crisis, according to Sumauto, a provider of digital services for used-vehicle dealers.

Ghosn Smugglers Arrested; Ford Workers Test Positive for Virus; Rolls-Royce Crafts Amazing Scale Replicas

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