News

On Tuesday, Sept. 14, the House Ways and Means Committee debated electric vehicle (EV) tax credits as part of the budget reconciliation bill, and those provisions will be voted on today. NADA supports tax credits to incentivize the purchase of EVs, but cannot support the bill in its current form. We will continue to work […]

New light-vehicle sales in August continued to decline amid still-shrinking inventory on dealer lots. Sales in August totaled a SAAR of 13.1 million units, the lowest level since June 2020’s 13 million.

Despite production limitations from the chip shortage, new-vehicle demand remains strong among both retail and fleet customers. Our total 2021 forecast for new light vehicles is 16.5 million units.

Sales rose because of solid freight demand, as many sectors of the economy reopened and more consumers returned to their normal routines.

NADA’s director of Program Development, Michael Fullam, passed away on July 8 after a fight against cancer.

In the second quarter of 2021, sales totaled a 17.0 million unit SAAR, up slightly from the 16.9 million unit SAAR in the first quarter of 2021.

The coronavirus crisis is a first in our lifetime, but there are lessons to be learned from past emergencies, including the 2008 financial crisis.

The post What Can the 2008 Financial Crisis Teach Auto Dealerships About the Coronavirus Crisis? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

As the coronavirus sweeps the globe, people are facing unprecedented amounts of stress and uncertainty, and everyone is looking for a COVID-19 update.

The post COVID-19 Update: A Letter to Our Clients During These Difficult Times appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

It’s important that auto dealerships focus on the real driving force behind the auto industry: Baby Boomers. But, how do you go about marketing to Boomers?

The post The Generation Gap in Car Dealership Customer Retention Part 2: Marketing To Boomers appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

To a millennial generation focused on saving money, owning a car has traditionally meant extra expense. So how should you go about marketing to millennials?

The post The Generation Gap in Car Dealership Customer Retention Part 1: Marketing To Millennials appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

How utilizing marketing and customer outreach can help you boost your customer retention plan and minimize customer churn.

The post Is Your Current Customer Retention Plan Paying for Itself? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

It costs a lot more to find new customers than it does to keep the ones you already have. Is your auto dealership accurately measuring customer retention?

The post New Year, New Decade: Are You Accurately Measuring Customer Retention? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.

Honda Passport TrailSport; Precept Wins EyesOn Design Awards; Chip Shortage to Cost OEMs Billions

A shift in customer preferences and the growing importance of in-vehicle software results in a completely new approach to building vehicles.

Bill Russo, founder & CEO of Shanghai-based Automobility Limited and Chair of the American Chamber of Commerce-Automotive Committee in Shanghai, talks about consolidation of the fast-growing China EV market.

The average length of vehicle ownership continues to climb, with many models on the road older than 11 years. If dealers and automakers can adapt services to this longer lifecycle, they’ll unlock new opportunities to create value-added experiences.

For the first time ever, four battery-electrics, a hydrogen-powered battery-electric fuel cell, two plug-in hybrids and a full hybrid make the list, along with two turbocharged internal-combustion engines.

Go ahead, mash the accelerator in the Mach-E, a 2021 Wards 10 Best Engines & Propulsion System winner. You’ll be glad there’s a head restraint to prevent whiplash. And did we mention how the Mach-E is outselling several midsize luxury rivals powered by gas engines?

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